Lead nurturing — Built 50+ lead nurture automations, improving lead conversions across multiple services. (B2B Game Development company)
Tools: HubSpot, Salesforce, Demandbase, LinkedIn

ABM lead enrichment — Built an automated prospecting and ABM enrichment workflow delivering ~10 ESG leads per week. (B2B ESG SaaS)
Tools: n8n, LinkedIn, Google Sheets, Gmail, Python, Webhooks

Lead integration — Automated lead funnels from 50 separate studios into a centralised funnel, improving cross-sell rates by 20%. (B2B Game Development company)
Tools: HubSpot, Asana, Salesforce, LinkedIn

Sales & event automation — Built several multistep n8n sales and event workflows, increasing conversions by 15%+. (IT Infrastructure consultancy)
Tools: n8n, HubSpot, Python, RAG knowledge base, Claude, Notion, sales call transcripts

Event management — Built workflows centralising 5,000 events across six retirement villages, improving event coordination and resident engagement. (Group of Aged Care facilities)
Tools: n8n, Gmail, Google Calendar, Sheets, Jotform, WhatsApp, Python, RAG knowledge base, Claude

Funnel measurement — Centralised lead workflows across 70 studios and four SaaS products, tracking customer acquisition cost, funnel velocity, and ROI. (B2B Game Development company)
Tools: HubSpot, Salesforce

PPC & SEO dashboard — Automated a weekly search-term dashboard to inform blog content briefs on in-demand keywords. (IBAT College)
Tools: Make, Google Sheets, SEMrush

Financial forecasting — Improved student recruitment forecasting by integrating new digital automation tools into the marketing dashboard. (IBAT College)
Tools: Make, Google Search Console, SEMrush, Google Sheets

Team workflows — Built 20+ process automations, saving the marketing team 40+ hours per week. (B2B Game Development company)
Tools: Asana, Salesforce, Teams

Design briefings — Built design studio briefing automations, saving 40+ studio team hours. (B2B Game Development company)
Tools: Asana