Brand Campaigns

Keywords Studios
GDC 2022

Lead the Keywords Studios presence at GDC San Fransisco, the world's largest video games expo.

Highlights

Record number of new leads
Integrated 60 studios into 1 multi-functional booth and meeting room space
Digital lead management process

Samsung #S7Live

Launched the Samsung Galaxy S7 in Ireland with a social and PR-lead event.

Highlights

Samsung Galaxy sold out before launch
Hashtag trended on twitter
Numerous media mentions

Mycareer Simply Jobs

As a creative at Publicis, I rebranded Australian jobs website mycereer. Here is the commerical I wrote for the relaunch.

Highlights

Record traffic growth in launch year

Carphone Warehouse Choice

To promote the brand messaging of 'Choice' in Ireland, we followed several social media influencers to see what would happen when choice was removed from their lives.

Highlights

Improved consumer sentiment on new 'Choice' brand positioning

Influencers
Brand collaboration

I have worked with a range social influencers across various sectors and social platforms platforms for brands including:

Influencers include:

IBAT College #IrishPhrases

As Head of Marketing for IBAT, I created a series of light-hearted videos to increase English Language recruitment in LATAM.

Highlights

Record LATAM Facebook lead completions

giffgaff Celebration

As head of social media for telecommunications company giffgaff, I celebrated the company's birthday commissioning the famous illustrator Dan Woodger to draw the community in one large portrait.

Highlights

1+ million organic reach
Increased brand advocates 15%

RMIT University
Pinning poems to place

To promote RMIT's School of Creative Writing and further embed the School into Melbourne's community, I created a geo-locative Twitter poetry event as part of the Melbourne Writers Festival. This project allowed you to read site-specific twitter poetry on your phone while you were in the space.

Highlights

The project was selected to be part of Melbourne Writers Festival in 2009 and 2010, and later in 2015 in Poetry Ireland
The project was published and was selected to be part of the permanent collection of the Australian National Library
Media mentions in The Irish Times and The Age Melbourne

giffgaff #OneBreathUpdates

Has head of social for giffgaff, a social-media led telecommunications company, I created a campaign to reinforce its position in the market as the leading youth mobile network.

By creating a daily summary of the news of the day delivered in one breath, we were able to keep in the trending news each day. Creative by Fallon London.

Highlights

Improved brand salience with youth demographic

RMIT University Discover Melbourne

As Marketing Manager at RMIT University, I created a series of videos to increase international student recruitment from China to Australia. Here are two from the series.

Highlights

Assisted in exceeding recruitment targets

Red Energy Now that's energy

As lead creative, I created the brand Red Energy for a new Electricity company in Australia. This included its logo concept, tagline and TVC launch campaign.

Highlights

Silver, Direct Marketing Awards Australia

MINI Pieces

As lead creative for MINI during Melbourne Fashion Week, I tasked 6 artists to reimagine a piece of a MINI over the course of 3 days at a popup during the event.

Highlights

Numerous media mentions during fashion week
Trended on twitter at launch

giffgaff Don't be scared

Just like a group of zombies, giffgaff is made up of a group of people you should not be scared of. In fact, they are the most passionate, welcoming people you will want to join.

To reinforce this messaging with the youth market in the UK, I created a social and digital campaign showing how welcoming zombies are.

Highlights

Some posts related to trending topics of the day, allowing the brand to be part of the conversation. This included the famous 'red wedding' scene in Game of Thrones, which you can see here:

Midsumma
Celebrating Queer Culture

As Marketing Director of Midsumma festival, I rebranded the organisation to be more arts focused and inclusive of the queer community. Brand refresh included new logo, tagline and campaign launch.