Hi there,
I’m Omega, a creative marketing leader with a passion for digital storytelling.
Originally from Australia, I have been building brands for over 20 years with stints in Melbourne, NYC, Dublin and now London.
During this time I've lead global campaigns across the full marketing mix, with particular focus on digital storytelling and creating immersive, experiential spaces. See some highlights here.
Outside of work I enjoy making a positive impact on society. This ranges from public art projects, creating twitter poetry maps, collecting drag names, publishing books, and hosting perfume workshops through my business Scent Society. I've also held Board Director roles for Friends of the Elderly and Midsumma Arts Festival.
Brand Experience
Sony, Samsung, Apple, MINI,
Dyson, Nokia, RMIT University,
HP, LG, Canon, Microsoft....
Agency Experience
I've worked as a creative at several agencies including Publicis, Ogilvy and BBDO.
See my folio here.
Awards
- Winner: Best use of Facebook by a brand in Ireland at Sockies Social Media Awards, 2015 (SPAR)
- Finalist: Best twitter campaign / Best use of Real Time Marketing at Sockies Social Media Awards, 2015 (SPAR)
- Finalist: Radio campaign for mycareer, Sirens Australia Radio Awards, 2006
- Silver: from Australian Direct Marketing Association for brand launch campaign for Red Energy, 2004
- Winner: Australian Emerging Agency of the Year, BoilerRoom, 2004
- Finalist: Youngguns International Advertising Award, (FMCG brand campaign), 2003
- Winner: Best new radio program, JOY Radio Awards, 2003
Featured in
- The Age Melbourne, (article here)
- Creative Spaces, City of Melbourne Arts and Culture
- Twitter Poetry Mapping Project ABC Australia
- Twitter Poetry Map review: The Ticket, Irish Times
- National Library of Australia
- Referenced in The Source Book by Jamie Durie
Organisation Involvement
- Poetry Ireland
Created a twitter poetry map and event for their annual festival - Friends of the Elderly Ireland
Previous Board member - Melbourne Writers Festival
Created several geo-locative twitter poetry maps and events for their annual festival - Midsumma Arts Festival Melbourne
Previous Board member - City of Melbourne
Public Sculpture Arts Grant Recipient
Education
- Project Management
Diploma, IBAT College
- Marketing
Diploma, International
Advertising Association
- Management
Diploma, RMIT University
- Creative Advertising
Degree, RMIT University
- Radio Broadcasting
Certificate II + III, ABA Australia