EdTech and Higher Education Marketing

RMIT University
myRMIT Student Portal

Launched and managed the Student Portal for RMIT University, Australia’s largest University with 80,000+ students. Developed the portal to improve engagement with initiatives including a Twitter poet-in-residence and interactive map integrations.

Achievements:

  • Integrated social media channels into student portal and various webpages, improving SEO and user experience

  • Managed growth of social media channels for students, including facebook (35,000 fans), classifieds and forums (30,000) and twitter (10,000), double the engagement and subscribers of competitors

  • iPhone app development: Implemented communications plan, launch strategy and internal advocacy

  • Oversaw creation of more than 40 google maps with more than 5 million views

  • Oversaw integration of Gmail, Google Cloud and additional applications into RMIT’s student portal, myRMIT

  • Implemented RMIT’s first twitter poet-in-residence, increasing content and engagement
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myrmit campus maps rmit university
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IBAT College
Finance courses

As Head of Marketing at IBAT College, I led targeted social campaigns to drive enrolments for the College’s finance courses. The strategy combined interest-based targeting, lookalike audiences and retargeting to reach aspiring entrepreneurs and finance professionals around Ireland.

Achievements:

  • Sold out Finance and Bookkeeping with SAGE.
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IBAT College
#IrishPhrases

As Head of Marketing for IBAT, I created a series of light-hearted videos to increase brand awareness of our English Language courses in the Latin American market.

RMIT University
Pinning poems to place

To promote RMIT's School of Creative Writing and further embed the School into Melbourne's community, I created a geo-locative Twitter poetry event as part of the Melbourne Writers Festival. The project let audiences to read site-specific Twitter poetry on their phones while standing the in place it was written about. 

Highlights

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RMIT University
Discover Melbourne

As Marketing Manager at RMIT University, I wrote and directed a series of videos to increase international student recruitment from China to Australia. Here are two from the series.

Highlights

  • Helped exceed recruitment targets